W elcome to a post "Sharknado" world, Nielsen.
Nielson, the global measurement company that provides data on what people watch on television, has been behind the curve on gathering data on how people are viewing shows using modern technology, as well as viewer reaction on social media, according to a story in the Wall Street Journal.
Despite the fact that Nielsen's data is used to determine how advertisers spend $66 billion each year, the company has been criticized for being slow to adapt.
That's about to change.
Although the Wall Street Journal article does not refer to the Syfy movie "Sharknado," the film recently made national news when its Twitter response broke records. The success of the campy film led the network to release it in a limited number of movie theaters nationwide and to attempt to recreate the phenomenon with "Ghost Shark," another special-effects heavy B-movie. Other networks also emulated Syfy's approach to "Sharknado" in an effort to boost ratings.
Nielsen's Twitter-related ratings service will debut Sept. 30, measuring the audience that sees tweets about TV shows. The Journal story stated: "Early findings showed that for every one tweet about a TV show, roughly 50 people see it, the company says."
Nielsen also will announce plans to include information on viewing habits on smart phones and tablets, according to the Journal.
The change will take effect next fall.
Read the Wall Street Journal's full story here.
Call al.com reporter Kelly Kazek at 256-701-0576 or find her on Facebook.
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