Monday, 12 August 2013

Lady Gaga declares 'pop emergency,' releases 'Applause' early

Lady Gaga has released 'Applause,' her new single, a week ahead of schedule, after her fans ('monsters') failed to plug digital leaks.


By Tony Maglio, Reuters / August 12, 2013



Lady Gaga is releasing her new single "Applause" on Monday - one week earlier than originally planned - after declaring "a pop emergency" via Twitter.


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The decision comes in the wake of her new single leaking on the internet over the weekend.


"Applause," the first song off of Gaga's upcoming album "ARTPOP," was originally supposed to come out Aug. 18. The full album - along with an accompanying app - is set to be released Nov. 11.


Gaga alerted her fans to the leak and then changed the single's release date via Twitter on Monday. (Spelling, punctuation, and capitalization are all original.) Her tweets:


A POP MUSIC EMERGENCY IS UNDERWAY 911


- Lady Gaga (@ladygaga) August 12, 2013


911 SUMMON THE MONSTER TROUPES


- Lady Gaga (@ladygaga) August 12, 2013


HERE IS A PHOTO TO ACCOMPANY THIS EMERGENCY------> pic.twitter.com/UkhGa2Gidg


- Lady Gaga (@ladygaga) August 12, 2013


DUE TO HACKERS AN ABUNDANCE OF LOW/HIGH QUALITY LEAKS...WE ISSUE THIS POP MUSIC EMERGENCY...MONSTERS SPREAD THE WORD


- Lady Gaga (@ladygaga) August 12, 2013


MY NEW SINGLE 'APPLAUSE' IS OUT TODAY AND CAN BE HEARD ON UNITED STATES RADIO IN 15 MINUTES. INTERNATIONAL RADIO TO FOLLOW.


- Lady Gaga (@ladygaga) August 12, 2013


POP MUSIC EMERGENCY #0DAYSTillAPPLAUSE MY NEW SINGLE COMES OUT TODAY. 911 SPREAD THIS MESSAGE


- Lady Gaga (@ladygaga) August 12, 2013


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